1. Stories Store themselves in the reader’s mind. A short personal story near the beginning of your cover letter can hook the person reading it, if it is concise and clearly relevant. A story that speaks to why you want be part of the mission [...]]]> Six Ingredients of A Memorable Cover Letter For a Mission Focused Organization

1. Stories Store themselves in the reader’s mind. A short personal story near the beginning of your cover letter can hook the person reading it, if it is concise and clearly relevant. A story that speaks to why you want be part of the mission and team of the organization will always be more memorable than dry statistics from your past employment. Make a lasting positive memory for your prospective employer and remember that “stories store” themselves in the mind.

2. Research Rewards those who make the effort. Are you used to addressing your cover letter to “recruiter” or “hiring manager?” Research the company to find out the best person to send your resume to. Take the initiative by calling the organization and asking the name of the person who is receiving applications. Other options are to use LinkedIn, current employees or the organization’s website. You may wish to combine your research and a story with the mission statement of the organization in a clever way, to grab the attention of the nonprofit.

3. Give them what they want. Carefully review the job description and posting, then state your experience with actual examples (bullet points are great) that demonstrate that you have the desired skills and qualifications. If the company is looking for someone with program management experience, make sure you speak to your experience in that area. For example, “I have six years of program management experience and have been acknowledged for leading the team with the biggest growth in the organization.” Show clearly through your specific examples that you would be a good fit for the position and organization.

4. Showing is knowing. One common mistake that many people make in their cover letter is stating their qualifications but not backing them up with clear examples to support their case. Are you applying for a program manager position? Include specific achievements of yours that speak to the skills and qualifications needed. Pull out one or two events from your previous work experience and write them up in detail (but concisely, of course) in the body of your cover letter.

5. The Power of Persistence. Trust can be a major factor in the job search. For example, trust is a part of the foundation that networking and referrals are built on. Finish your cover letter with a pledge to follow-up in about ten days. Start building trust by taking action and following up when you said you would. Take control of your job search and offer to help the prospective employer: “If you wish, I will help facilitate a meeting for us and will contact you in ten days.” If you leave a voicemail, feel free to send an email .follow-up. Persistence can be a powerful tool when it is polite and professional. Of course, if the job description states, “No phone calls”, be sure to respect this.

6. Proof read to lead and get ahead of the competition. Employers may be weary of looking at cover letters with careless mistakes. It is a sound recipe for success to re-read your cover letter more than once. Get a friend, family member, or career coach to read over the document for any typos, spelling mistakes or grammatical errors. A new perspective and another pair of eyes may see things that you may have missed.

Most people start a career change by trying to re-write their resume. Having interviewed over 10,000 individuals in the nonprofit arena, I can’t tell you how important it is to start, instead, by identifying and defining your ideal career. Don’t get me wrong, a well-written resume [...]]]> Career transition? Focus on your mission not on your resume.

Most people start a career change by trying to re-write their resume. Having interviewed over 10,000 individuals in the nonprofit arena, I can’t tell you how important it is to start, instead, by identifying and defining your ideal career. Don’t get me wrong, a well-written resume is an important step in the career transition process, but it should not lead your career change. A more effective and sustainable alternative is to start with clarifying and nailing down your mission or purpose.

What is your vocational mission?

Choosing your vocational mission is a journey that starts with identifying what values and interests are MOST important to you and what you enjoy doing the most.  Your vocational mission, you may find, may not stray far from your life’s mission or the goals you hope to achieve in your future.  Identifying your mission does not have to be a lengthy self-assessment but rather a thoughtful look at what has been most important to you in your life.  What do you absolutely love doing? What brings joy to you every time you do it?

Two major factors to focus on while identifying and clarifying your career purpose or vocational mission are:
- Interests
- Cultural fit

Interests:

Some people ask “Why not start with my existing skills when making a career change to the nonprofit sector?”. Richard Nelson Bolles, the author of What Color Is Your Parachute? addresses this issue in the Parachute workbook. He states, “…experience has shown to be true: If it is a skill you do well, you will generally enjoy it.  If it is a skill you enjoy, it is generally because you do it well.”
When making a career transition it is much more useful to assess your skills and interests with the question, “Do I enjoy doing it?” rather than, “Am I capable of doing it?”.
Interests are a key factor when making the transition to the social sector. What do you love doing? What do you want to stay away from or avoid? What makes you fulfilled or extremely happy? Think of past volunteer or personal experiences that gave you a sense of purpose or pride. Think of issues or causes that have touched you personally.

As you think about these interests, identify which populations or causes really speak to you. For example if you love working with children, then Big Brother Big Sisters might be a great organization to pursue. If cancer has touched your family, you might be interested in working with those helping to find a cure for breast cancer, so the Susan G. Komen Foundation or similar organizations might be a good fit.

Cultural Fit:

When you work in a culture where you are extremely passionate about the goals and motivated to make a difference, you will often find the organizational fit to be a great match as well.

One of the biggest questions to ask yourself is, “Do I like a larger organization or a smaller one?”. In most cases, the smaller the organization is, the more variety of tasks and projects there will be for each individual to manage. The larger the organization, the more focused each staff member’s day to day operations will tend to be. Many career-changers have been working in a large company with a large support team and with access to many resources but may be just fine with a smaller support staff and may be happy to use their skills to manage a variety of tasks in order to help advance the organization. My experience has shown that smaller nonprofits are more flexible with career-changers than larger nonprofits. Many larger nonprofits want someone who has worked in the sector before and are less likely to be able to do on-the-job training.

Say hello to Kim… (Does this sound like you?)

Working with a career coach who is dedicated to the nonprofit sector is an ideal way to help accelerate your career-change. That is what a client of mine, Kim, discovered when she was laid off from her IT job in 2009 after working there for over eight years.

Kim knew that this was just the opportunity to jump into a more fulfilling career in nonprofits, but was getting very frustrated after submitting countless resumes and not receiving a single interview request.

Kim had recently volunteered abroad for a human services organization and was able to use her gift of languages to help youth. As we spoke about this experience, Kim explained why this experience was so special to her. It turns out Kim had been a tutor and peer-mentor as a teen. Kim relayed a story about a particular student she had mentored and recalled what a life-changing experience it had been.

One of the only things Kim was sure about from her experience in the corporate world was that she really enjoyed being part of a small team. She really enjoyed the strong bonds that were built and knew she would like a similar culture in her next job.

After a bit more of research and probing, we came to focus in on local human service nonprofits that focused on serving the growing Asian community. We focused on organizations that were smaller and community-based, which offered Kim the close-knit camaraderie she craved.  In addition, these organizations were more likely to acknowledge Kim’s language skills and recent volunteer experience right from the beginning.

Today Kim is a case worker for a local human service organization serving the Asian community. This position focuses on a population she cares deeply about and which she is energized to serve. Because it is a small organization, Kim has close bonds with her co-workers. These small and diverse groups of peers all have a common goal to help and serve this Asian community. The multicultural requirements of the job allow Kim to use her language gifts and knowledge gained from past experiences.  Kim has found her career path for social impact by focusing on what she loves and whom she wants to serve. Every day, she is building her character and value through paid nonprofit experience and learning how to make a difference in the daily lives of the population she serves.

Mark McCurdy is President and Founder of Jobs In Nonprofits, LLC and is an expert in careers in nonprofits. Mark is a career strategist who has developed “Impact6”, six key strategies for finding a dream job for social impact. Tune in to “Dream Jobs for Social Impact” at www.blogtalkradio.com/nonprofitcareercoach for inspiring interviews. For further information or to schedule a talk  you can reach Mark on Twitter at @jobsnonprofits or email mmccurdy@jobsinnonprofits.com.